publicationstravel journaleuropeunited kingdomlondon NoMad in Covent Garden brings a slice of New York in the heart of London Long established as a mainstay in Manhattan’s luxury hotel scene and famed for its lounge bar culture, NoMad’s new hotel in London does not disappoint.
by Poppy Woods

Over the 10 years since NoMad opened their first Hotel in New York, it has become a magnet for culture and society. A refreshing blend of the traditional and contemporary that set a new precedent for boutique style. NoMad New York is more than just a Hotel, it created a whole new neighbourhood revolving on its axis of cool.

Whether guests are already acquainted with this Hotel’s unique allure or yet to be swept up into its fortress of chic they will not be disappointed by its latest offering. NoMad’s aura of cool has already begun pivoting around this new Hotel having opened in Spring 2021.

NoMad in Covent Garden brings a slice of New York in the heart of London

Much like Covent Garden and Soho, NoMad London is a beautifully curated blend of the traditional and contemporary. The hotel combines the two in a way New York based design studio Roman and Williams seem uniquely capable of. Roman and Williams set out with an aim to ‘liberate’ sunshine and light across this ‘strong, masculine building’ and they achieved this and more.

The grade two listed building, once a magistrates court and police station has all the comfort and grandeur for which the roaring twenties are known, reimagined and made bright and airy through contemporary design.

NoMad in Covent Garden brings a slice of New York in the heart of London

The hotel’s centrepiece and restaurant, a three-storey Victorian atrium painted and upholstered in shades of pastel velvet and adorned with hanging plants is the perfect example of this. Ideally located opposite London’s prestigious National Opera House the hotel’s design and decor echos the theatrical elements of this cultural heart. The hotel even has a suite created in its honour.

NoMad in Covent Garden brings a slice of New York in the heart of London

NoMad London is not just the fashionable place to be in design, its restaurant has been booked up weeks in advance ever since it first opened in spring. The menus here have been created by a team of renowned chefs, many of whom have came over with the hotel’s conception from New York, thus spreading their contemporary sophistication and impeccable style of service across the Atlantic.

NoMad in Covent Garden brings a slice of New York in the heart of London

Guests can expect the new food trends and umami flavours of miso, avocado and delicately cooked vegetables as well as the classic indulgences of caviar, suckling pig and scallop ceviche.

For a more casual dining experience guests are invited to sample the delights of ‘Side-Hustle’, where the leather seating of this rail-way style bar will instantly transport occupants to Brooklyn. The menu in this bar features skilful Mexican dishes.

NoMad in Covent Garden brings a slice of New York in the heart of London

Further dining and cocktail options can be found in the library. Not just a library in name, guests of the hotel can peruse a guide to find their area of interest before wandering over, cocktail in hand to read about history, theatre or the latest in contemporary literature.

While it would be easy to get lost in the beauty of the hotel itself and all it has to offer, guests who venture out will be greatly rewarded. Covent Garden is literally on the hotel’s doorstep and as well as some of the best opera in the world is home to an inspiring array of boutique shopping experiences, tastefully designed restaurants and quirky wine bars.

NoMad in Covent Garden brings a slice of New York in the heart of London

This hotel is perfect for travellers looking to experience contemporary cool at its best whilst still feeling the presence of the city’s architectural and cultural history. Just like it’s New York counterparts, this new offering by NoMad has succeeded in creating a place to be and be seen in a whole new city.

NoMad’s combination of roaring-twenties inspired glamour and contemporary quirks offer a breath of fresh and exciting air to travellers desperate to explore.

For further information, visit thenomadhotel.com/london

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