Seducing with character and charm, the Broadwick Soho stands as a testament to London’s rich tapestry of history, glamour, and vibrant energy. Nestled in the heart of London’s West End, this independent luxury hotel offers a sanctuary of opulence, blending the spirit of the iconic Soho neighbourhood with impeccable service under the leadership of General Manager, David Monson.
As you stroll through Soho’s intricate streets, each brimming with tales of centuries past, the imposing edifice of Broadwick Soho catches the eye, a contemporary retreat with 57 exquisite rooms, including nine suites and a penthouse, each promising a serene sojourn. Conceived by a close-knit group of friends, the hotel epitomizes the quintessential luxury, drawing inspiration from the eclectic community and vibrancy of its surroundings.
World-renowned interior designer Martin Brudnizki meticulously crafts the townhouse aesthetic of Broadwick Soho. A walk within reveals a harmonious blend of Jazz Age opulence, Italian elegance, English eccentricity, and a touch of Disco fabulousness, creating a sensory feast that marries comfort with glamour.
Dining at Broadwick Soho is an experience in itself, with a plethora of options catering to every whim and fancy. Dear Jackie, the flagship restaurant, offers a decadent atmosphere for savouring classic Italian gastronomy with a contemporary flair. Bar Jackie, the vibrant street-level café, serves as the perfect spot for a casual coffee or evening aperitivo. For a more intimate setting, The Nook offers a resident-only lounge providing a tranquil escape from the Soho bustle. However, it’s Flute, the rooftop dining bar and terrace, that stands as the crown jewel, offering breathtaking views of London and a unique space for private dining.
The visionary minds behind Broadwick Soho share a commitment to creating unforgettable experiences for every guest. Noel Hayden, the property’s owner, brings to life a long-held dream of opening a luxury hotel, a homage to his family’s hotel, Mon Ami. Joined by friends Jo Ringestad, Joshua Gardner, Andrea Gelardin, and Jamie Poulton, the team amalgamates expertise in hospitality, vibrant lifestyle, and invaluable local insight to bring Broadwick Soho to life.
Every room within Broadwick Soho tells a story of serenity, charm, and opulence. Bespoke furniture, individually selected artworks, and high-quality finishes are complemented by a soothing colour scheme and a plethora of textures and styles. The playful yet sophisticated bathrooms, equipped with sustainable luxury amenities by Ortigia, offer a chic sanctuary above the bustling streets of Soho.
Broadwick Soho also doubles up as an art gallery boasting a spectacular collection of iconic works from artists like Francis Bacon, Bridget Riley, Andy Warhol, and emerging talents like Faye Wei Wei and Casey Moore. The custom-made scent and candles, developed in partnership with renowned perfumier Azzi Glasser, fill the air with rich aromas, adding another layer to the sensory experience.
Delving into the culinary offerings, each restaurant and bar within Broadwick Soho presents a unique atmosphere. From the intimate elegance of Dear Jackie to the maximalist glamour of Flute, guests are treated to a myriad of dining experiences, each complemented by innovative cocktails and reimagined classics.
The hotel’s emblem, the elephant, symbolizes the values Broadwick Soho aspires to emulate – loyalty, intelligence, empathy, and familial bonds. This symbol is intricately woven into the hotel’s design, most notably in the form of an antique brass elephant-shaped cocktail bar, handmade by craftsmen in Jaipur.
For further information, visit broadwicksoho.com