Introducing the Lamborghini Huracán Sterrato All-Terrain Ad Personam special series
The Sterrato is equipped with a 5.2-liter V10 engine, achieving 0 to 100 km/h in 3.4 seconds and a top speed of 260 km/h. Share
At the recently held Milan Design Week 2024, Automobili Lamborghini unveiled a limited edition ‘All Terrain’ Ad Personam special series of the Huracán Sterrato. Presented by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, the All-Terrain versions made their world premiere to over 200 guests at Segheria of Tanja Solci, Milan–the chosen frame venue known as Object d’Art for her restauration vision–with a specially-created setting in which to present the provocative and particular personalities of the special series. Inspired by the disruptive tendencies of nature, each car is seen against a backdrop of the specific environment by which its livery is influenced such as rocks, desert and forests.
“The Huracán Sterrato disrupted the super sports car landscape from the moment of its launch,” said Stephan Winkelmann. “The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.”
The four versions of the Sterrato each boast a matte camouflage paint scheme that mirrors the natural environments they represent. The NEVE edition mimics the icy tundras with cool hues; SABBIA captures the essence of warm deserts and green cacti; BOSCO is inspired by the greens of forest paths; and TERRA reflects the earthy tones of moorland and arid landscapes. These special editions also feature a matte black roof and upper bonnet cover, complemented by roof rails and cross bars, and a lower band in an accent colour that corresponds to each version’s theme. They’re outfitted with 19” Morus matte black forged rims, coloured brake calipers, and additional lights.
Internally, these vehicles are just as meticulously designed, featuring dark chrome, carbon twill with Alcantara, and lasered graphics dedicated to the Sterrato series. An Ad Personam plate inside each car highlights its exclusivity and ties back to the external livery theme.
During the event, the unveiling was accompanied by a live painting of a Trompe L’Oeil, creating the perfect scene for the Sterrato, executed by an Italian artist. The ambience was further enhanced by a Michelin-starred culinary experience crafted by Chef Enrico Cerea of “Da Vittorio,” offering dishes that resonated with the elemental themes of the cars. The event also featured entertainment from a renowned Milanese DJ and showcased collaborations with Lamborghini’s partners including a 3T bicycle, Culti fragrances, and a demonstration of artisanal craftsmanship by Tod’s, famous for their iconic Gommino loafer.
The 12 cars, part of a larger production run of 1499 units that began delivery in 2023, have been sold to select clients across Lamborghini’s three main commercial regions: the USA and Latin America (ALA), Europe, the Middle East and Africa (EMEA), and Asia Pacific and Australia (APAC). Each region received four of these unique special series cars, making them exclusive to their respective territories.
“The Sterrato concept proved itself from the moment it was first unveiled, endorsed not only by awards won, media and customers acclaim, but from its resounding commercial success with all units immediately sold out,” said Chief Commercial and Marketing and Officer, Federico Foschini. “Limited series that demonstrate Lamborghini’s competence in personalization through our Ad Personam studio are an important part of our business model, with Milan Design Week the perfect forum to present this capsule edition.”
The Lamborghini Sterrato is equipped with a 5.2-liter V10 engine that delivers 610 CV and 560 Nm of torque at 6,500 rpm. It features a 7-speed dual-clutch transmission and an electronically controlled all-wheel drive with a rear mechanical self-locking differential. The vehicle is designed for optimum performance on loose surfaces, boasting wider tracks and an increased ride height to enhance its off-road capabilities. It can accelerate from 0 to 100 km/h (62 mph) in 3.4 seconds and reaches a top speed of 260 km/h (160 mph), ensuring it lives up to its super sports car designation even off the beaten path.
