The Alfa Romeo 33 Stradale returns to revolutionize the road

The original 33 Stradale, first unveiled in 1967, embodied a certain sort of impossible magic—part mechanical muscle, part sculptural grace. Today, Alfa Romeo announces the rebirth of this custom-built masterpiece, marrying the brand’s storied heritage with an invigorating future, a vehicle that stands as a testament to “noble Italian sportsmanship.”

Limited to a mere 33 exclusive units, each one crafted in Alfa Romeo’s newly minted “Bottega,” the new 33 Stradale promises an “authentic work of art in motion.” The space operates much like the Renaissance artisan boutiques of yore, where designers, engineers, and historians all bend their talents to a singular cause—realizing the dreams of a select cadre of connoisseurs who have believed in this audacious project since its conception.

What catches your eye first about the new 33 Stradale is its heart-stopping allure. The exterior strikes a masterful balance between proportions and surface treatment, an epitome of what the brand calls “necessary beauty.” It’s a study in muscular elegance—from the iconic Alfa Romeo shield front grille to the elliptically based complex headlight forms. The aerodynamics aren’t left to chance either. With a Cx of 0.375 at zero Cz (downlift), the car’s aerodynamic efficacy proves the purposeful design choices aren’t merely superficial.

The car’s profile is dynamic, svelte, adorned with elytra-style doors and dual air inlets on the side. The rear, which the company describes as “brutal,” contrasts deftly against the sinuous front, offering a v-shaped graphic and rounded light clusters that look both vintage and futuristic simultaneously.

The inside of the 33 Stradale is equally spellbinding, where minimalism meets luxury to focus the driver’s attention squarely on the road. The cockpit is streamlined to the core—and the controls are intentionally positioned to avoid distracting the driver. The dashboard, a tribute to aviation aesthetics, utilizes aluminum, carbon fiber, leather, and Alcantara, seamlessly blending the tactile with the technological. The car offers two trim levels, “Tributo” and “Alfa Corse,” each with its character and pedigree.

The seats, swathed in Poltrona Frau leather, are a nod to the original 33 Stradale and a modern reimagining that offers both comfort and ergonomics. In front of the driver sits a 3D “telescope” display—an industry first—providing an interactive driving experience like none other. The steering wheel, stripped of its traditional buttons, beckons the driver to enjoy the unfiltered, unadulterated pleasure of driving an Alfa Romeo.

Produced by the Alfa Romeo Centro Stile, the new 33 Stradale is inspired by the historic 1967 model, with enrichments to the sculptural beauty and design elements from Alfa Romeo’s new language of style. After more than 50 years, Alfa Romeo has returned to the world of “fuoriserie” (custom-built) cars, with this limited series of 33 already sold units.