/travel The Westbund Hotel: Oriental opulence in Shanghai’s vibrant new neighbourhood The Westbund Hotel redefines our experience of the Shanghainese skyline with a unique blend of industrial simplicity and laidback luxe.
by Ellie Loxton

Relaxed harmony and urban sophistication define The Westbund Hotel. Located beside the deep navy waters of the Huangpu River, this latest venture by Rocco Forte Hotels is set to become the most stylish destination in Shanghai’s chic new neighbourhood. Scheduled to open in 2021, The Westbund Hotel will be the place to go for unparalleled city glamour.

Shanghai’s West Bund neighbourhood is fast becoming the city’s top cultural hub. Museums, galleries, bars and restaurants are at your fingertips in this once neglected industrial centre. Creativity and dynamism beat through the district’s veins, creating a unique spirit and irresistible, infectious energy.

The Westbund Hotel: Oriental opulence in Shanghai’s vibrant new neighbourhood
The Westbund Hotel: Oriental opulence in Shanghai’s vibrant new neighbourhood
Courtesy of Westbund Hotel

The hotel’s architecture captures the city vibes. Located on the highest floors of a beautifully designed glass building, The Westbund Hotel is an exquisite sight both inside and out. Elegant curves arch gracefully before the cityscape; lights blink and glimmer like sprinkled dust. The Westbund perfects the balance between industrial vigour and the most gentle and sensitive grace. Simple sublimity at its best.

The Westbund Hotel: Oriental opulence in Shanghai’s vibrant new neighbourhood
The Westbund Hotel: Oriental opulence in Shanghai’s vibrant new neighbourhood
Courtesy of Westbund Hotel

The hotel’s interiors are equally exquisite. With 161 rooms and 58 suites to choose from, every guest is sure to find something special. The Orient underpins The Westbund’s identity, as earthy tones meander throughout to create an urban oasis that harmonises effortless designs with exceptionally detailed Chinese patterns.

A muted colour pattern brings a touch of calm to the city bustle, while tonal accents in deep teal and dusky orange inject the buzz of wit and energy that makes the Rocco Forte brand so unique.

The Westbund Hotel: Oriental opulence in Shanghai’s vibrant new neighbourhood
Courtesy of Westbund Hotel

The Westbund is, equally, an adventure for the taste buds as four exclusive restaurants bring an eclectic variety of cuisines to the hotel. Guests can experience traditional Cantonese cooking in the Chinese Restaurant or be transported to the sultry heat of Venice and Florence in the Italian Restaurant.

With décor modelled on the Dining Room at Brown’s Hotel in London, the hotel’s Tea Room is the perfect place to enjoy a quintessentially British afternoon tea. The fourth restaurant is a fabulous treat; offering breath-taking views of the city skyline, The Westbund’s rooftop bar is the most enviable location for cocktails and spirits.

Timeless with an edge, traditional with a touch of wit, The Westbund Hotel is an extraordinary escape from the nonstop momentum of the city. Industrial elegance at its very best.

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Ellie Loxton
Since graduating from the University of Cambridge, Ellie Loxton has developed a career as a lifestyle writer with a portfolio of high-quality material relevant to modern readers. Unapologetically passionate about all things luxury, Ellie particularly enjoys writing about five-star hotels, wellness and interiors. Blog writing is another passionate, and Ellie posts regular book reviews and feature articles on her personal blog. Energy, enthusiasm and engagement are the driving forces behind great writing, and Ellie’s elegant and adaptable writing style sees stories unfold with a wonderful, fresh new vibrancy.
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