Bentley Zurich celebrates Centenary with a Mulliner Anniversary Collection
Celebrating a century of luxury and collaboration, Bentley Motors pays tribute to its enduring partnership with Zurich's Schmohl AG, unveiling a quartet of exquisite models. Share
The collaboration between Bentley Motors and Schmohl AG in Zurich is one steeped in rich tradition and shared values. Since 1950, Schmohl AG has operated Bentley Zurich, ensuring that the luxury vehicles are presented and serviced to the highest standard. Over the years, this relationship has only grown stronger, and the Special Bentley Mulliner 100 Anniversary Collection is a fitting tribute to this enduring partnership.
These models do more than just mark an anniversary; they represent a synergy between two brands, one global and one local, coming together in the pursuit of excellence. Bentley, known worldwide for its luxurious cars, pairs perfectly with the dedication and commitment to customer service that Schmohl AG has become renowned for in Zurich.
Talking about the centenary, Roderick Pike, General Manager of Bentley Zurich, explains: “A centenary is a key milestone and a special celebration. Schmohl AG was formed in 1923, the same year the Bentley 3 Litre became the brand’s first car to compete at the 24 Hours of Le Mans, setting the fastest lap in the process. The new 100 Anniversary Collection cars reflect a proud partnership with Bentley, offering unique features to honour our special relationship.”
An integral component of Bentley’s global success has been its collaborations with exclusive retailers and partners. Schmohl AG, in particular, has been a cornerstone in ensuring Bentley’s esteemed status in the Swiss market. It’s not just about selling cars; it’s about crafting an experience, a journey that begins the moment one steps into the showroom and continues long after the purchase.
In Bentley’s storied history, the brand has seen numerous milestones, and the 100 Anniversary Collection is yet another significant chapter. As Bentley looks to the future, filled with advancements in technology and design, it remains firmly rooted in its past, never forgetting the partnerships and collaborations that have shaped its legacy.
The impeccable treadplates that line the footwells are adorned with a bespoke ‘100’ motif, a testament to the heritage and long-standing association between Bentley and Schmohl AG. This subtle yet poignant detail is an homage to a partnership that has thrived for a century, marking it as a special vehicle for those with an appreciation for Bentley’s rich history.
These limited-edition models serve as a tangible embodiment of Bentley’s commitment to excellence, luxury, and performance. Every detail, from the unique Slate Blue Metallic exterior paint to the exquisite Cognac main hide interior, has been meticulously crafted to reflect Bentley’s dedication to unparalleled craftsmanship. Moreover, the inclusion of unique features such as the embroidered ‘100’ headrest emblems and personalised treadplates further underscores the exclusivity of these vehicles.
Balazs Rooz, Regional Director of Bentley Motors Europe, added: “We are delighted to be celebrating this milestone with Bentley Zurich who have been with us since 1950. Switzerland is an important market for Bentley Motors Europe and with this collection we honour and highlight our achievements over the years. At the same time, with our Beyond100 strategy we are also looking forward towards an electrified range by 2024.”
