The Hearst Hotel, part of the Auberge Resorts Collection, is set to open its doors in 2025, offering a new pinnacle of luxury in San Francisco. Situated in the heart of the city, this iconic hotel is a transformation of the historic Hearst Building, once the nucleus of the Hearst newspaper empire. This redevelopment represents not just the rejuvenation of a historic structure but the ushering in of a new era of luxury hospitality.
Located at the vibrant intersection of Market Street and Third Street, The Hearst Hotel is ideally positioned within San Francisco’s luxury hotel market, bordered by SOMA, Union Square, Nob Hill, and The Embarcadero. This strategic location places guests at the epicenter of the city’s bustling energy while offering a luxurious sanctuary within its walls.
The hotel’s design is the work of the acclaimed Roman and Williams, known for their ability to create spaces that resonate with both history and modernity. The 13-story landmarked building, originally built in 1898, is undergoing an extensive interior redesign. The design nods to relaxed West Coast living while harkening back to European-inspired elements reflective of the Hearst family’s collection. This blend of influences will create a unique ambience, marrying tradition with innovation to redefine San Francisco luxury.
The Hearst Hotel will feature 150 guest rooms and suites, including a pied-à-terre complete with its own garden, rooftop terrace, and outdoor plunge pool. Each accommodation promises to be a home away from home, inspired by the architecture, the spirit of the local community, and enveloped in an elevated sense of luxury.
Among the hotel’s many alluring features, guests can look forward to a variety of dining venues, bars, and libraries on the main floor, all showcasing architectural elements inspired by Hearst’s collection. A glittering rooftop bar and a destination restaurant will offer panoramic views and exquisite culinary experiences. For wellness and relaxation, the hotel will include a light-filled fitness center and a holistic Auberge Spa, promising a world of calm and serenity in the heart of the city.
The Hearst Building, steeped in history, reflects the elegance of a bygone era. It features Tennessee Pink marble on the lower floors and a terra cotta façade reaching to the roof parapet. Architect Julia Morgan’s famed entryway, with ornate bronze medallions and signature crest, remains as inspiring today as ever, symbolizing the hotel’s deep connection to its historical roots.
Developed by San Francisco-based JMA Ventures and global hospitality investor Mohari Hospitality, The Hearst Hotel is part of a strategic joint venture aiming to develop luxury hospitality and mixed-use projects throughout North America. This collaboration brings together JMA’s over 35 years of experience in unique property investment and development in the United States with Mohari’s extensive experience across the hospitality sector.
For further information, visit aubergeresorts.com