lifestyle /travel Janu, the new hotel brand by Aman is all about finding the beauty of balance Creating holistic experiences suffused in a philosophy of equilibrium, the new hotel brand Janu rebalances mind, body and self in beautiful harmony.
by Ellie Loxton

Following two years of extensive customer research, high-end hotel brand Aman unveil their new sister group, Janu. The expansion marks a pioneering development for the luxury brand, which currently owns 32 magnificent properties worldwide, as Janu strives to offer exclusive guest experiences founded in values of nourishment, communication and melodious connectivity.

Ultra-exclusivity is the byword of Aman’s approach; sophisticated and beautifully refined, an Aman hotel offers world class hospitality prioritising peace and inner wellness. While crafting sumptuous experiences which live up to Aman’s exacting standards, Janu hotels also concentrate on helping each guest reconnect with their soul, body and fellow human beings.

Discovering connection and soulful rebalance is at the very heart of Janu’s philosophy; their name, indeed, translates to ‘soul’ in Sanskrit. Experiential hospitality – stays achieving genuine experiences within a rooted sense of locality – is becoming increasingly important to the 2020 traveller, and Janu aims to ‘rekindle the soul’ by creating stunning properties each promoting a sense of place and purpose. And, set in culture-rich locations such as Montenegro and Tokyo – both expected to open in 2022 – Janu’s properties offer unparalleled opportunities for experience of true sensation.

Janu, the new hotel brand by Aman is all about finding the beauty of balance
Janu, the new hotel brand by Aman is all about finding the beauty of balance
Janu, the new hotel brand by Aman is all about finding the beauty of balance

Modern living leaves us isolated and lonely in states of unconscious solitude. Janu aims to heal guests’ inner isolation by reawakening our natural human ability to interact and relate; ‘If Aman is sanctuary, then Janu is connectedness’, the brand affirms. Their principles focus on both self and other: reconnection with one’s own mind and body and reconnection with our worldly environment. High-octane classes, for instance, enable guests to discover their physical potential while group sessions and communal dining opportunities nourish mind and soul in uplifting, shared experiences.

Body and mind, success and joy, self and other; Janu believes that duality is essential to finding fulfilment in human experience. In their design, the hotels extend, with beautiful sensitivity, opportunities for guests to explore the balance of opposites. Spacious rooms compliment the organic architecture of their locality, creating stunning, contemporary spaces infused with light and sound. Interiors are a little softer and warmer than Aman, with mood-led lighting creating symphonious connection between environment and inner sensibility.

Janu, the new hotel brand by Aman is all about finding the beauty of balance
Janu, the new hotel brand by Aman is all about finding the beauty of balance
Courtesy of Janu

Facilities are expectedly high-end. The needs of every guest are met in the well-serviced mix of dining, lounge and bar areas each serving an array of delectable cuisine. Open kitchens create energised and involved dining experiences, while modern techniques such as low-temperature cooking serve up a wide range of wholesome choices. Wellness facilities are equally state of the art, offering the very finest hydro and thermal equipment to restore body and health.

Janu is a place of rebirth through balance. Sourcing genuine experiences rooted in purposeful reconnection, Janu’s luxury hotels strive to cure the fragmented connectivity characteristic of modern life. The results look to be something inspiringly and authentically beautiful.

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About
Ellie Loxton is an English graduate from the University of Cambridge. Following her degree, she decided to pursue her passion for all things luxury by completing a five-star hospitality marketing internship. Ellie is also a keen features writer and strives to deliver high-quality material relevant to modern lifestyle readers.
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