Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a groundbreaking car: the extreme proportions, the pure Lamborghini design and the outstanding performance make it absolutely unique.
Urus’ distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Urus’ success factors are definitely the design, the driving dynamics and the performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA.
A distinct Lamborghini engine sound, coupled with traits of a sports car and SUV, provide the driver with a uniquely emotional experience. With its strong personality, pure design and absolute sportiness, Lamborghini Urus is one of a kind.
The world’s first Super Sport Utility Vehicle is easy, safe and fun to drive, thanks to its ANIMA (Adaptive Network Intelligent MAnagement) Selector that delivers pure driving emotions and new specific settings for the best driving dynamics. Urus is a versatile car perfectly suited for everyday driving, but it also provides the distinct engine sound, all of the thrill and the high performance of a real Lamborghini.
cutting-edge, distinct and streamlined design
Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the “Y” and the hexagon elements, the front bonnet with center peak and the cross lines on rear door.
Urus ensures the best performance in every situation. The extreme proportions and the single silhouette line make Urus a real Lamborghini.
Furthermore, its proportions are unique since it is the lowest SUV in its class. Urus design took inspiration from the heritage of the LM002 in regard to the power dome showing the position of the engine and the significant diagonal lines, while the frameless doors recall the iconic Marcello Gandini line.
Lamborghini Urus is equipped with state-of-the-art of vehicle dynamics technology. It provides the most comprehensive standard driving dynamics equipment in the SUV segment. Urus ensures the best performance in every situation while also attaining the best weight-to-power ratio in the entire SUV segment, mainly thanks to its best-in-class driving dynamics with a unique, outstanding and completely adaptable package: 4-wheel-steering, 4-wheel-drive system with active rear torque vectoring, adaptive air suspension with active dampers, a roll stabilization system with continuous and immediate response, carbon ceramic brakes and rims up to 23″ with mixed tires.
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