This unprecedented project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series II motor cars, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by one of the world’s most influential living painters, British artist Sacha Jafri, who is based between Dubai, London, and New York. At the unveiling, it was announced that the project, at stage one of its journey, has already substantially exceeded its initial $1 million target, with all six motor cars allocated to customers in Dubai and the wider Middle East region.
These stunning works of art are displayed in the Gallery, the unique glass-enclosed space running the length of Phantom’s fascia. Each is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’, which holds the official Guinness World Record for the largest painting ever produced on canvas.
Phantom ‘The Six Elements’ was designed, developed and hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020 and has taken two years to complete.
As well as their individual Gallery artworks, the cars feature a number of additional Bespoke elements reflecting Rolls-Royce’s unrivalled capabilities. These include Jafri’s personalised Heart-motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.
Phantom ‘The Six Elements’ was born out of a conversation between Sacha Jafri, who frequently donates his works, or the proceeds from them, to charity, and César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa. Together, they developed the idea of creating six individual motoring masterpieces, which could become a means to donate funds for charities operating in the fields of health, sustainability and education.
César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa, says:
“I am delighted with the success of this project. We and our dealer partners in Dubai and Abu Dhabi embarked on an amazing journey with a specific goal, which I am delighted we have not only achieved, but have surpassed. It was all made possible by the unique collaboration between Sacha Jafri and our own Bespoke Collective. It has been a true meeting of minds, with a gifted multi-award-winning artist and some of the world’s most talented designers and craftspeople working together to explore art as a means of inspiring greatness and bringing about lasting change.”
Accordingly, each car features not only its own original Jafri artwork, but also its own unique NFT, which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for the future charitable donations. The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment.