lifestyle /Style Miu Miu Spring-Summer 2019 Print Campaign Somewhere, Nowhere Moments frozen in passage, from one experience, one plain, to the next, the Miu Miu Spring/Summer 2019 advertising campaign captures the transitory, fleeting nature of fashion itself. Ephemeral, temporal, intensely personal.
by Royist Lifestyle

The mise-en-scène is the act of travel, poised in transit. Situated within the universal topography of automobiles – buses, coaches and cars, blurring through the spectre of an urban landscape composed of abstracted light – the sitters are, conversely, calm amidst a panorama of potential chaos. These aesthetic terrains of chrome and paint and leather upholstery afford the obvious, unavoidable potential for revelation, epitomising constant change and locomotion. The setting implies a narrative, expresses an inherent shift, both physical and across states of mind, states of emotion. Within cinema, these types of images propel us through a story: they transform our focus, prepare us for the new.

Miu Miu Spring-Summer 2019 Print Campaign Somewhere, Nowhere
Photo: Miu Miu
Miu Miu Spring-Summer 2019 Print Campaign Somewhere, Nowhere
Photo: Miu Miu

Photographed by David Sims, the campaign focusses on individuality – a woman, a girl, alone within the landscape of the image. They cement private moments of stillness, within a frame of action. Each sitter is a singular personality, a character, a story unto themselves. The cast is comprised of figures drawn from the worlds of cinema, dance, music and fashion – Du Juan, Juliette Lewis, Lola Leon, Maya Hawke and Zazie Beetz. Individually celebrated, they exist within their own private enclaves, their distinct world.

Miu Miu Spring-Summer 2019 Print Campaign Somewhere, Nowhere
Photo: Miu Miu

Neither arriving nor departing, these images celebrate the notion of simply being – the geography hazy, the timing uncertain, they present a universal, everywhere and anytime. Fleeting and transitory, reasoning uncertain, the travel could easily be an escape, or a coming home. The only concrete, the only constants, are the women themselves – singular, original, always unique.

Visit Miu Miu – www.miumiu.com

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