Rarities


An intimate, members-only lounge tucked away on Lotte New York Palace hotel’s mezzanine floor
Rarities, Cocktail Lounge, Midtown Manhattan, New York

Featuring an exclusive collection of extremely rare spirits, Rarities pays homage to the spirit of Henry Villard. An intimate, invitation-only hideaway discreetly hidden within The Palace, Rarities conjures the gracious entertaining style of the 19th century railroad tycoon, whose network of contemporaries regularly visited his palatial Madison Avenue home and were welcomed with warm hospitality and good conversation.

Today, New York City’s elite entertain associates and friends in much the same way, enjoying rare and pre-prohibition spirits, exceptional Champagnes, and a connoisseur’s wine cellar in one of the world’s most exclusive hotel bars.

Bespoke memberships to Rarities are also available with access to a private collection of rare wines, champagnes and spirits along with credits towards stays at The Towers, which can be redeemed throughout the year.

Overview
name
Name
Rarities
type
Venue
Cocktail Lounge
address
Address
455 Madison Avenue, NY 10022
area
Area
Midtown Manhattan, New York
top luxury brands list, collection
Our Offering
We provide a holistic suite of asset brokerage and lifestyle management services for our discerning clientele
asset sourcing bespoke brokerage
Asset
Sourcing
Through our independent private network comprising of the finest asset sourcing specialists, we offer unparalleled access to a wide range of luxury assets across the world. Being of utmost priority to our esteemed clientele, trust, privacy, and discretion form the pillars of our bespoke service.
luxury brands directory
Lifestyle
Management
We offer highly bespoke private lifestyle management and concierge services to a select number of discerning clients. With a 365/24/7 global coverage, we take much more than a proactive approach in fulfilling the stringent demands and expectations of our members.
top luxury brands list, collection
Boutique
Service
As a boutique services provider, we accept Membership applications from a limited number of UHNWIs across the globe. At the same time, our digital subscription service offers our non-member clientele a wide range of benefits and exclusive privileges.