An intimate, members-only lounge tucked away on Lotte New York Palace hotel’s mezzanine floor
Rarities, Cocktail Lounge, Midtown Manhattan, New York

Featuring an exclusive collection of extremely rare spirits, Rarities pays homage to the spirit of Henry Villard. An intimate, invitation-only hideaway discreetly hidden within The Palace, Rarities conjures the gracious entertaining style of the 19th century railroad tycoon, whose network of contemporaries regularly visited his palatial Madison Avenue home and were welcomed with warm hospitality and good conversation.

Today, New York City’s elite entertain associates and friends in much the same way, enjoying rare and pre-prohibition spirits, exceptional Champagnes, and a connoisseur’s wine cellar in one of the world’s most exclusive hotel bars.

Bespoke memberships to Rarities are also available with access to a private collection of rare wines, champagnes and spirits along with credits towards stays at The Towers, which can be redeemed throughout the year.

Cocktail Lounge
455 Madison Avenue, NY 10022
Midtown Manhattan, New York
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Our Offering
We offer a holistic suite of global lifestyle management and asset brokerage services for our discerning clientele
luxury concierge global
Our services go beyond the conventional; we aim to provide a simplified, enriched quality of life for our Insiders and Members. With a focus on personalization and trust, we work in the background to ensure smooth functioning of our clients' diverse lifestyle needs.
asset sourcing bespoke brokerage
Through our extensive private network of top-tier asset sourcing specialists, we offer unrivaled access to an array of luxury assets worldwide. For our esteemed clientele, trust, privacy, and discretion are of paramount importance and, as such, form the cornerstones of our bespoke service.
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As a boutique service provider, we cater to an exclusive circle of ultra-high-net-worth individuals, keeping our membership limited to uphold our standard of excellence. Furthermore, we offer an Insiders subscription service that provides non-members with access to numerous benefits and exclusive privileges.