Fine craftsmanship, attention to detail, entrepreneurial spirit and service at the highest level are the key factors to Giorgio Collection’s success, a dynamic luxury furnishings brand helmed with passion and determination by Fabio Masolo, president, who was joined one year ago by his son Emanuele Masolo, representing the fourth generation of this family business.
Since 1956 the company, created thanks to the entrepreneurial vision of the original nucleus of the Masolo family, has never stopped intercepting, foreseeing and setting aesthetic trends, across almost 65 years of history, constantly formulating an original, inimitable style. Essential, elegant lines of Art Deco inspiration generate geometric or sinuous figures, a fusion of classicism and futurism that could only be interpreted through the refinement of avant-garde design.
The company offers a wide range of complete solutions: exclusive furnishings and complements to bring a Giorgio Collection total look to any space in the home. Each collection corresponds to a selection of the finest materials, each of them crafted with a maximum focus on detail: precious wood varieties, exclusive fabrics, leathers and natural marble, creativity and substance converge in the creation of products of rare allure, in an inseparable fusion of industry and crafts.
Behind the extreme quality of every piece there are the outstanding skills and sophisticated technologies of over 40 leading suppliers in the Brianza area. This is the cradle of the Italian furniture industry, where the excellence of Made in Italy first appeared. Values, expertise, professionalism, precision, and a taste for beauty originate in the quad between Milan and Como and then set off on long voyages to bring our unique sensibility all over the world.
Driven by intuition and foresight, Fabio Masolo has been able to recognize the potentialities of the market, case by case, calling on exceptional designers capable of understanding the requirements of an emerging high-end clientele. From Europe, and a solid presence in the United States, the company has arrived in Russia, the Middle East, China and Southeast Asia, all the way to Japan.
Giorgio Collection now operates in 52 different countries, with 108 galleries and/or monobrand stores. A network that includes some of the most outstanding dealers in this sector, from JSWB in China to Casa Ricca in Russia, all the way to the important display space inside Harrods in London, where each year Giorgio Collection sets records as the leading furniture brand in terms of sales volume.
Constant participation at international fairs and events, including an ongoing presence at the Salone del Mobile in Milan since its first edition in 1961, is matched by an established image on a global level, fostered by activities on digital media and social networks, together with major advertising campaigns in the traditional media.
“Always at the forefront” is a motto the brand has applied in every phase of its evolution, looking to the future with courage and enthusiasm. After all, a pioneering spirit and attitude of openness are part of the company’s DNA, and it is precisely this legacy that enables Giorgio Collection to always reach beyond its comfort zone, setting the stage for its unstoppable growth.