Rock in Rio is a recurring music festival originating in Rio de Janeiro, Brazil. Rock in Rio provides unforgettable experiences for all audiences. Brazilian entrepreneur and advertiser Roberto Medina was responsible for the inception and organization of the festival, as well as branching the festival to Madrid, Lisbon and Las Vegas, while controversially keeping the brand "Rock in Rio".
Steeped in history, with its own festival anthem, legendary fireworks displays and a list of past performers that reads like a who's who of modern music's biggest names, Rock In Rio is truly one of the giants of the festival world.
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