The Miss Earth Pageant is an international environmental event channeling the beauty pageant entertainment industry as an effective tool to promote environmental awareness. The contest was first launched in 2001 as a beauty event whose raison d'etre was to have its candidates and winners actively promote and get involved in the preservation of the environment and the protection of Mother Earth.
Apart from a strong emphasis on environmental protection programs, Miss Earth also aims to showcase and promote various tourist destinations. Every year, more than 80 delegates from all over the world compete on beauty and knowledge of environmental issues.
Miss Earth has worked with numerous private and government organizations worldwide, through its enviro-socio arm - the Miss Earth Foundation, Inc.
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