Rochas is a fashion, beauty, and perfume house founded in 1925 by French designer Marcel Rochas the first designer of 2/3-length coats and skirts with pockets. Rochas had been known primarily for its signature perfume, "Femme," which was packaged in a pink box with black lace.
The company found recent recognition for its fashion design when it chose Olivier Theyskens as its creative director in 2002. Theyskens, within his first few months, created an "entirely new silhouette for the house" that was French-influenced and elegant. His first full collection, for Fall 2003, was praised by style.com as "ravishing" and "nothing short of magnificent.
To this day, Rochas continues to garner praise among fashion critics and to attract loyal followers. Rochas' clients included Nicole Kidman, Jennifer Aniston, Kirsten Dunst, Kate Bosworth, Jennifer Lopez, Rachel Weisz, and Sarah Jessica Parker.
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