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Oetker Collection marks its debut in the U.S. with The Vineta Hotel in Palm Beach

In collaboration with Reuben Brothers, Oetker Collection will transform the historic Palm Beach hotel formerly known as The Chesterfield. Share

Slated for a late 2023 opening, Oetker Collection is set to debut its first hotel in the United States with the The Vineta Hotel in Palm Beach. Situated in the heart of Palm Beach, the hotel is located just two blocks off Worth Avenue—famed for its designer boutiques, restaurant scene and noteworthy galleries, and mere minutes away from the beach. Paying homage to the hotel’s legacy, Oetker Collection will restore the Vineta name, which it held for over five decades, heralding a bold new chapter in the property’s nearly 100-year history.

Oetker Collection marks its debut in the U.S. with The Vineta Hotel in Palm Beach

With its distinct pale-pink façade, The Vineta Hotel is a quintessential example of Mediterranean Revival architecture which Palm Beach is renowned for. Most recently known as The Chesterfield, the landmark building will be reborn following a top-to-bottom renovation by internationally acclaimed AD 100 interior designer Tino Zervudachi. Reducing the room count from 53 to 41 to allow for a more generous sense of space, the hotel will offer a range of accommodations, featuring fresh and bright interiors with a nod to the town’s distinct island lifestyle, and encompass new vibrant dining and bar concepts.

“The concept behind the interior design for The Vineta Hotel is to infuse it with a fresh Palm Beach feel by bringing in clean lines, a relaxed ambiance, and a stylish and younger feeling palette of colours,” said Tino Zervudachi. “It’s my aim to create a real new venue for visitors and residents alike—taking extra care to enhance the exterior dining spaces both at the pool and the courtyard—by establishing a cosmopolitan look that blends European design cues with the destination’s unmistakable aesthetic.”

Oetker Collection marks its debut in the U.S. with The Vineta Hotel in Palm Beach

On the ground floor, The Vineta Hotel will offer an eclectic mix of four distinct environments. The former Leopard Lounge, in its heyday a popular Palm Beach night spot for celebrities and locals, will undergo a full transformation. Elegant and discreet, yet fun and vibrant, this restaurant will become a new gathering place in Palm Beach perfect for laid-back, atmospheric lunches and buzzy dinners. Against a lush backdrop of flowering vines and palms, the emblematic courtyard will be transformed into the ultimate al fresco dining destination.

An exciting addition will come in the form of a newly constructed statement bar, offering a play on the ‘American Bar’. Intimate, with only a handful of seats, this will be the ideal destination for glamorous pre-dinner drinks or a night cap. Lastly, The Vineta Hotel will introduce a newly created Mediterranean-inspired indoor-outdoor poolside restaurant.

Oetker Collection marks its debut in the U.S. with The Vineta Hotel in Palm Beach

Oetker Collection is an exceptional portfolio of Masterpiece Hotels and villas in Europe, the UK, Brazil and the Caribbean. Located in the world’s most desirable destinations, each property is a landmark and an icon of elegance, blending legendary hospitality with genuine family spirit that is unique to Oetker Collection. Carrying on a refined legacy in hosting that originated in 1872, the collection’s mission is to preserve and extend its unparalleled standards through acquisition and management of one-of-a-kind properties.

The current portfolio includes Le Bristol Paris, Brenners Park-Hotel & Spa in Baden-Baden, Hotel du Cap-Eden-Roc in Antibes, Chateau Saint-Martin & Spa in Vence, The Lanesborough in London, L’Apogée Courchevel, Eden Rock – St Barths, Jumby Bay Island in Antigua, Palácio Tangará in Sao Paulo, The Woodward in Geneva and Hotel La Palma in Capri.

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