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Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

Capri’s first hotel, built in 1822, is to be transformed by Oetker Collection and owners, Reuben Brothers, into an elegant and exclusive 50-room-and-suite property. Share

Reimagining a Capri icon, the 11th hotel of the Collection, a 50-key hotel in vibrant Capri Village will be a complete transformation of the original Hotel La Palma that dates back to 1822 – the first and oldest hotel on the island. In line with Oetker Collection’s mission to create meaningful connections in endearing places, the brand’s first Italian property is set to bring to life the island’s iconic dolce vita lifestyle.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

The hotel is owned by Reuben Brothers, marking the latest landmark procurement in their pipeline of investments and developments in Europe. The Reubens Brothers’ acquisition also includes the legendary La Taverna Anema e Core nightclub, a famous nightspot frequented by celebrities, located in the same premises. Hotel La Palma will celebrate the timeless and warm hospitality for which Oetker Collection is loved. The property has been conceived as a unique, elegant Mediterranean retreat on the fabled Italian island for the modern traveller.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

The original hotel on Capri will once more become the chicest address on the island for people who want to see and be seen. During its renovation, the room count of the hotel is being drastically decreased, from 80 to 50 rooms – including 18 suites – each complete with its own private balcony or terrace. Located in the beating heart of Capri, just around the corner from the famous Piazza Umberto I – well-known as the ‘Piazzetta’ – Hotel La Palma is perfectly positioned for guests to visit some of the most notable sites of Capri: I Giardini di Augusto, Via Krupp, La Certosa and the iconic Faraglioni.

Another of the island’s best-known, must-visit natural sites in easy reach from the hotel is the ‘Grotta Azzurra’ – the Blue Grotto – a dark cavern where the sea glows electric blue, the result of sunlight passing through an underwater cave.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

The property’s interiors are currently being transformed by Francis Sultana, a true maestro in the world of highend interior design, in collaboration with Francesco Delogu of Delogu Architects. Sultana is one of the world’s foremost interior and furniture designers, working across both residential and commercial projects. His atelier studio is based in St James’s, London in the same building as David Gill Gallery, where he is also Artistic Director.

Sultana is loved for his unique ability to merge the residential requirements of a domestic space with often large-scale visual art, sculpture and installation pieces. Sultana has frequented Capri for decades and has a great affinity for the island, its people and culture.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

In true Italian fashion, Hotel La Palma will be a gourmand’s delight, with Gennaro’s restaurant, bar and terrace, under the culinary direction of Chef Gennaro Esposito. Esposito is a true name in the region, having run his own two-Michelin Star restaurant, Torre del Saracino, for the last 23 years. A simple, stylish step back in time to the Capri of the 1950s, Gennaro’s will embrace the timeless romance of the island, serving unpretentious, authentic Italian cuisine.

A contemporary, vibrant place that shuns formality and celebrates the spirit and cuisine of Capri, Gennaro’s will also benefit from being right next door to the great Taverna Anema e Core.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

Another highlight will be Bianca, a glamorous, newly created rooftop restaurant and bar open ’til late with spectacular views over the sea and Capri Village. Bianca, also under the culinary direction of Chef Gennaro Esposito, will become the island’s chicest hangout, transporting guests to another time and place. In addition, Hotel La Palma will offer a brand-new pool deck, complete with an elegant pool bar which pays homage to the ‘classic Capri’ of the golden age.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

A short drive to Capri’s southern coast, guests will discover Hotel La Palma’s elegant, yet buzzing La Palma Beach Club in the Marina Piccola, home to the island’s most famous beaches and restaurants. This will be the place where fabulous people come and go, to watch sun-drenched days flow into glittering twilight evenings. Open to non-hotel guests, visitors will come from yachts and neighbouring hotels as La Palma Beach Club becomes the meeting place of choice on the island for long, lazy lunches created by Gennaro Esposito and sunset cocktails.

Oetker Collection to open its first Italian masterpiece, Hotel La Palma, Capri in summer 2022

By day, it will be a playground for the great and the good and by night, home to carefree indulgence and the place to rendezvous and soak in Capri’s animated social scene. Back at the hotel meanwhile, there will be an indulgent spa which will offer three treatment rooms, including one double treatment suite, a sauna, steam bath and ice shower, relaxation space and fitness centre.

For further information, visit oetkercollection.com

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