Beaverbrook Town House reimagines the flamboyant Lord Beaverbrook’s colourful life in London, where he hosted world leaders, literary greats and Hollywood stars in a singular charismatic style. His actual London home was The Vineyard, a tiny Tudor mansion on the Hurlingham Road in Fulham, and fine Georgian townhouses, sited at the most exclusive end of Sloane Street, are the perfect vessels to replay Lord Beaverbrook’s fabled hospitality.
The ethos of Lord Beaverbrook, the flamboyant former owner of the peerless country house hotel in Surrey has been epitomised in the iconic Spitfire emblem. Celebrated press baron, legendary host and wartime Minister of Aircraft Production, Beaverbrook famously trebled the production of Spitfires, enabling Britain to snatch victory from the jaws of certain defeat in the pivotal Battle of Britain.
The Beaverbrook Town House inhabits two beautifully restored Georgian townhouses and presents 14 suites, each styled and named after celebrated London theatres, a superlative Japanese restaurant and a vibrant bar. This new beguiling boutique luxury hotel boasts a prime perch on stylish Sloane Street, overlooking the leafy-green grandeur of Cadogan Gardens.
Expect good old-fashioned hospitality and impeccable design by Nicola Harding from a range of rooms and suites that pay homage to London’s magnificent historic theatres. Sink into sumptuous beds in boudoirs designed to recreate the ambience of the plush velvet pleasure palaces that delighted crowds in bygone eras. Brimming with carefully curated posters, illustrations, vintage photography, and bespoke written histories, each theatre’s fascinating story is seamlessly regaled in finely crafted words and pictures.
Dressed in soft shades of green and immaculately designed by Nicola Harding and Sir Frank Lowe, the Fuji Grill showcases an impressive collection of 19th-century woodblock prints depicting the world-celebrated Thirty-Six Views of Mount Fuji. Enjoy an elegant menu of flawless sushi, sashimi and nigiri, alongside signature Beaverbrook dishes such as ‘Charcoal’ Wagyu with Juniper Miso, or let the talented chef guide you through a fine selection of modern Japanese gourmet specialities with the seasonal tasting menu.
Exquisite Japanese dishes are served over 12 or 20 courses during an Omakase Experience at Beaverbrook Town House. Take your seat at the Sushi Bar, in an intimate corner of The Fuji Grill, and allow the Sushi Chef to take you on a journey of flavour as he creates modern Japanese specialities using authentic techniques.
The art-deco-inspired Sir Frank’s Bar is named after Beaverbrook’s creative director Sir Frank Lowe—creator and curator of Beaverbrook’s unique range of artwork collections, rare collectables and myriad of historic and whimsical treasures. Glossy lacquered walls, burnt-umber and berry-bright stained glass marry raspberry-pink seating and leather-lined booths.
Discover a beautiful collection of 19th-century woodblock prints inspired by the majestic beauty of Mount Fuji and showcases the work of Japanese masters Hokusai and Hiroshiges’ series of “Thirty-six views of Mount Fuji”. The prints present a variety of masterful compositions of Fuji – sometimes viewed in the far distance above a townscape or rural scenes or through the hollow of a wave, as in the renowned print The Great Wave of Kanagawa. This style of art, known as Japonisme, was instrumental in inspiring European impressionism, and the Art Nouveau and Art Deco movements.
A treasure trove of more than 500 carefully curated pieces of art fills the hotel, paying homage to both Japan’s heritage and London’s rich cultural history. Vintage Japanese prints adorn the walls of the double-level bar and restaurant area, which includes an exquisite private dining space The Butterfly Room, named after its signature collection of butterflies and moths.
Bedrooms are resplendent with bespoke collections of theatre art, and the reception, lobbies, corridors and stairwells are packed with quirky images of London’s best-loved tourist attractions—creating a wonderful, historical celebration of London.
For more information, visit beaverbrooktownhouse.co.uk