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The Frame: The award-winning lifestyle TV by Samsung

Featuring pristine QLED picture quality and over 1,000 works of art to choose from. Share

With interchangeable bezels and other dynamic customization options, The Frame offers more ways than ever to customize the look and feel of a room. The Frame goes beyond the traditional concept of TV to a functional piece of home décor that elevates the design of any living space. Samsung also introduced a new 49-inch The Frame in 2019 to offer customers a more versatile lineup of Lifestyle TVs ranging from 43 to 65-inches in size. “The Frame isn’t just a beautiful TV. It’s a beautiful piece of art that blends in to any room,” said Andrew Sivori, Vice President, TV Product Marketing, Samsung Electronics America. “We are excited to bring stellar QLED picture quality to The Frame in order to give consumers a premium experience whether they are using it to enjoy entertainment or enhance the aesthetic of their home.”

The Frame: The award-winning lifestyle TV by Samsung
Photo: Courtesy of Samsung
About The Frame 2019

When it’s not being used to enjoy TV or movies, The Frame’s Art Mode displays digital pieces of artwork, to transform an everyday living space into a dynamic gallery space. Just like how a framed picture looks different depending on time of day, The Frame’s Luminance Sensor adjusts the screen settings based on the ambient light in the room.

This year, The Frame also features the brilliant picture quality of QLED with deeper contrasts, deeper and darker blacks and 100% color volume. Equipped with Bixby, Samsung’s AI-powered voice control platform, users can use voice commands to search their favorite shows and streaming platforms, and control compatible smart lights, soundbars, cameras, door locks and more via Samsung’s SmartThings dashboard².

Aside from the 20 exclusive artwork selections that come pre-loaded on The Frame in 2019, Samsung’s Art Store – the world’s largest art platform for TV – provides access to over 1,000 pieces of art by prestigious artists, galleries and museums from all over the world. Users are transported to the Vincent Van Gogh Museum in Amsterdam, the Uffizi Gallery in Florence and more through artwork that suits their personal tastes and enhance their home décor. Samsung will continue to expand its partnerships with artists and museums to give users even more options to design the living space of their dreams.