Gosha Rubchinskiy announces end of seasonal collections, teases new developmentsTen years after founding the brand, Georgiy Rubchinskiy has announced he will no longer produce seasonal collections, instead focusing more heavily on other projects. Share
An intriguing teaser, issued by a label which in the last few seasons caught the attention of major names like Burberry and Adidas with its style blending sombre Soviet-era looks, streetwear influences, glimpses of disenchanted Russian youth and a love of football. These collaborations played a major role in the label’s range.
We are putting an end to the Gosha Rubchinskiy brand as you’ve known it. We will no longer have seasonal collections. Instead, something new is coming.
Though the outline of what the brand will be like isn’t clear yet, a few days ago, in an interview to Hypebeast magazine, Rubchinskiy said that “Our focus is on PACCBET (рассвет in Russian, meaning ‘dawn’, the skateboarder label launched by Rubchinskiy). I’m a little tired of [churning out] collections one season after another, like I do with the Gosha line. I want to change strategy and work on specific projects. This could even lead my developing womenswear. We want to do more collaborations with PACCBET, our capsule collection with Carhartt was just the beginning.”