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Expect a New Scandinavian Menswear Section at the Next Pitti Uomo

Following a successful showcase during last year's Pitti Uomo, Scandinavian fashion is back at the event. Share

After the success of guest country Finland at last year’s Pitti Uomo, it seems as the event has once again decided to showcase Scandinavian fashion, with a dedicated section called “Scandinavian Manifesto” set up in collaboration with Danish trade show Revolver.

The partnership is set to last for three seasons, and this season will see 15 Scandinavian menswear labels taking to the runway; the section will also be hosting a number of other brands from the furniture, food and art sector, with a complete list of participating brands and labels to be revealed at a later date.

The collaboration marks another step in the internationalisation drive of the Revolver Copenhagen Int. Fashion Trade Show, keen to promote Scandinavian creativity, notably in Italy. In recent seasons, the Danish trade show partnered with Milan-based fashion innovation event White Milano. The collaboration with Pitti Uomo will now give Revolver access to one of Italy’s major fashion shows, as emphasised by the founder and Creative Director of the Danish event, Christian Maibom.

“We are proud to have been chosen by Pitti Immagine to set up this collaborative project. Pitti Uomo is a leading platform for men’s fashion, and we believe that ‘Scandinavian Manifesto’ is a unique opportunity for our brands to showcase the best that contemporary Scandinavian menswear is able to offer.”

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