Christopher Raeburn’s SS19 collection once again aimed to showcase his main message of sustainable fashion. The initial focus was on the preservation of the environment with particular detail to melting glaciers as a result of global warming. The REACT NOW campaign has meant that the fashion industry can have an input towards the solution.
The brand was able to recruit NASA to provide digital designs surrounding these environmental issues. These striking satellite images portrayed the melting ice caps through the form of shorts, shirts and kaftans. Whilst sticking with the sustainability theme, German Rain Capes and parachute fabric was constructed to form parts of the collection.
Not only did the collection feature the physical environment but also the wildlife within these habitats. The Panda has been a long-term ‘mascot’ for the brand – this season it was featured on t-shirts and backpacks to showcase the poignant message that they are no longer an endangered species. This acts a reminder to everyone that their actions do have both positive and negative consequences but with action and influential brands advocating its importance, years’ worth of damage may no longer become associated with the negative but the positive as gradually improvements begin to be made.
Philanthropistic actions aside, this collection also featured a collaboration with Timberland to put a modern spin on 1980’s outerwear. Surprisingly, the use of jackets in a Spring/Summer collection was significantly increased, however, the inspiration behind the choices made was to reflect the items once sold at flea markets in European cities.
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