Loulou's


Loulou's is the type of well-connected, everybody-knows-everybody place that doesn't need or want your attention
Loulou’s, Private Members’ Club, Mayfair, London

Loulou's unapologetically boasts to be one of the most exclusive private members clubs in London. Owned by Robin Birley, the son of Annabel's proprietor Mark Birley, and named after his aunt, fashion designer Loulou de la Falaise, Loulou's exudes an alluring mix of luxury and opulence.

Deploying £30 million, designer Rifat Ozbek, and a stuffed giraffe, Robin Birley has updated the classic London club for a new generation—just as his late father, Mark Birley, did with celebrated Mayfair haunts Harry's Bar, and Mark's Club.

Kindly note the official name for Loulou's private members' club is 5 Hertford Street.

Overview
name
Name
Loulou's
type
Venue
Private Members' Club
address
Address
2-5 Hertford Street, W1J 7RB
area
Area
Mayfair, London
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Our Offering
We provide a holistic suite of asset brokerage and lifestyle management services for our discerning clientele
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Asset
Sourcing
Through our independent private network comprising of the finest asset sourcing specialists, we offer unparalleled access to a wide range of luxury assets across the world. Being of utmost priority to our esteemed clientele, trust, privacy, and discretion form the pillars of our bespoke service.
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Lifestyle
Management
We offer highly bespoke private lifestyle management and concierge services to a select number of discerning clients. With a 365/24/7 global coverage, we take much more than a proactive approach in fulfilling the stringent demands and expectations of our members.
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Boutique
Service
As a boutique services provider, we accept Membership applications from a limited number of UHNWIs across the globe. At the same time, our digital subscription service offers our non-member clientele a wide range of benefits and exclusive privileges.