Loulou's


Loulou's is the type of well-connected, everybody-knows-everybody place that doesn't need or want your attention
Loulou’s, Private Members’ Club, Mayfair, London

Loulou's unapologetically boasts to be one of the most exclusive private members clubs in London. Owned by Robin Birley, the son of Annabel's proprietor Mark Birley, and named after his aunt, fashion designer Loulou de la Falaise, Loulou's exudes an alluring mix of luxury and opulence.

Deploying £30 million, designer Rifat Ozbek, and a stuffed giraffe, Robin Birley has updated the classic London club for a new generation—just as his late father, Mark Birley, did with celebrated Mayfair haunts Harry´s Bar, and Mark´s Club.

Overview
name
Name
Loulou's
type
Venue
Private Members' Club
address
Address
2-5 Hertford Street, W1J 7RB
area
Area
Mayfair, London
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Our Offering
Our concierge team is on hand to provide hand-picked recommendations for your personal taste and lifestyle
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Lifestyle
Management
We provide highly bespoke private lifestyle management and corporate concierge services to a discerning clientele. With a 365/24/7 global coverage, we take much more than a proactive approach in fulfilling the stringent demands and expectations of our members.
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City
Guides
By working together with the finest local guides we uncover hidden gems for your enjoyment no matter where you happen to be in the world. From the quirkiest dining hotspots to the most exclusive nightlife venues, we meticulously curate a luxurious lifestyle personalised to your exact needs.
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Bespoke
Experiences
Our lifestyle team and international travel specialists orchestrate one of a kind, personalised and sustainable experiences. From rejuvenating spa retreats to exhilarating adventures, our team curates once in a lifetime experiences to meet and exceed the demands of the well-versed traveler.