Loulou's


Loulou's is the type of well-connected, everybody-knows-everybody place that doesn't need or want your attention
Loulou’s, Private Members’ Club, Mayfair, London

Loulou's unapologetically boasts to be one of the most exclusive private members clubs in London. Owned by Robin Birley, the son of Annabel's proprietor Mark Birley, and named after his aunt, fashion designer Loulou de la Falaise, Loulou's exudes an alluring mix of luxury and opulence.

Deploying £30 million, designer Rifat Ozbek, and a stuffed giraffe, Robin Birley has updated the classic London club for a new generation—just as his late father, Mark Birley, did with celebrated Mayfair haunts Harry's Bar, and Mark's Club.

Kindly note the official name for Loulou's private members' club is 5 Hertford Street.

Overview
name
Name
Loulou's
type
Venue
Private Members' Club
address
Address
2-5 Hertford Street, W1J 7RB
area
Area
Mayfair, London
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Our Offering
Our services offer a wide spectrum of bespoke lifestyle management solutions, seamlessly executed by our team of experts and a global network of distinguished partners
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Lifestyle
Management
Our services go beyond the conventional; we aim to provide a simplified, enriched quality of life for our Insiders and Members. With a focus on personalization and trust, we work in the background to ensure smooth functioning of our clients' diverse lifestyle needs.
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Boutique
Service
As a boutique service provider, we cater to an exclusive circle of ultra-high-net-worth individuals, keeping our membership limited to uphold our standard of excellence. Furthermore, we offer an Insiders Subscription service that provides non-members with access to numerous benefits and exclusive privileges.
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Partner
Network
Leveraging our expansive network of elite specialists, we provide unparalleled access to a diverse portfolio of luxury experiences, items of passion and services globally. For our discerning clients, integrity, confidentiality, and tailored attention remain the foundation of our comprehensive offerings.