Ferrari and Marc Newson are once again working together, this time on a line of luggage, to produce six products – trolley, duffel bag, garment bag, suitcase and quarantottore (a special business briefcase with space for a change of clothes and overnight necessities) – available in the array of main Ferrari interior colours, plus a chromatic ‘bonus track’: vinaccia, a pomace colour developed exclusively for this collection. With this luggage range, the Ferrari aesthetic becomes portable as the external leather pattern takes its cue from the cam covers of Ferrari engines, whilst the aluminium details are inspired by those of the cars themselves.
The trolley’s patented sliding mechanism for the roller handle was developed with Ferrari engineers, who were inspired by the technique used in the LaFerrari pedals. Every individual piece of the collection is unique, accompanied by a chassis number, just like the cars themselves.
Moreover, the means of transportation for humans is transformed into a means of transporting clothes, personal objects and documents. “A fairly natural transformation, in my opinion”, observes the 55-year old Sydney-born designer. “I’ve always seen Ferrari cars – with their combination of iconic appeal, purity and performance – first and foremost as beautiful objects, then as vehicles”, remarks Newson, himself the owner of a Ferrari 857S from 1955.
The six products are available through each car’s personalisation catalogue. Newson views each client in their entirety. “The suitcases are not conceived only to be matched to the cars: they have to be able to accompany the buyer on every journey – whether by car, plane, boat or helicopter”, he explains. “It is very likely that the Ferrari client is a traveller”. A traveller for whom travelling isn’t merely moving from ‘point A’ to ‘point B’, but is itself one of life’s pleasures.