Welcome Note
Crafted with both the discerning traveler and the sophisticated local in mind, our celebrated guide unveils a London less traveled, where unparalleled luxury meets timeless elegance. From hidden gems tucked away in the bustling heart of the city to serene sanctuaries offering an escape from the everyday, we invite you to explore the epitome of luxury living, dining, and leisure. Below, we provide a brief summary highlighting the historical importance of the central London neighborhoods covered in our guide.
Mayfair, nestled in the heart of London, is not just a byword for luxury and exclusivity; it's a district steeped in rich history that mirrors the evolution of London itself. Originating as an annual fair held at what is now Shepherd Market in the 17th century, Mayfair transformed from rural fields to a residential favorite of the aristocracy by the 18th century, following the development initiated by Sir Richard Grosvenor. It became a hub for London's upper class, with grand townhouses and elegant squares such as Grosvenor Square, which was once home to John Adams, the first American envoy to England and later the second President of the United States.
During World War II, Grosvenor Square became known as "Little America" due to the presence of the U.S. military. Moreover, Mayfair has been a cradle of innovation and craftsmanship, housing the esteemed tailors of Savile Row, renowned for inventing the dinner jacket, or tuxedo, in the 19th century. Beyond fashion, Mayfair's art galleries, auction houses like Sotheby's, established in 1744, and the Royal Academy of Arts anchor it as a cultural cornerstone, while its luxurious hotels and boutiques continue to draw visitors from around the globe, making it a timeless emblem of London's heritage and luxury.