TAG Heuer
Watches | TAG Heuer, Manufacturer, Swiss Heritage
Watches | TAG Heuer, Manufacturer, Swiss Heritage

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland.

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

NameTAG Heuer
CategoryHorology
ClassManufacturer
Heritage Swiss
PresenceWorldwide
Established1860
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Our OfferingOur experienced team is on hand to fulfill all of your horology needs across the globe.
horology services
concierge luxury horology watches
We supply an unrivalled suite of horology services to our private and corporate members whilst ensuring that every minute detail is taken care of. Our bespoke concierge service covers:
  • Timepiece Sourcing — On-market and off-market, we connect private horology buyers, sellers and suppliers with utmost privacy and confidence. You can benefit from our holistic approach with regards to fine timepieces transactions, from tailor-made searches to client representations and completion services.
  • Private Collection Management — We offer impartial advice on maintaining and enhancing the value of your timepieces, as well as, using the latest technological tools to secure and manage your private collection across the globe.
  • Finance & Insurance — We work alongside leading financial institutions and private specialists to provide robust finance and insurance products, tailor-made for high value timepiece collections.