TAG Heuer
TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.
The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.
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Our lifestyle team is on hand to connect you with leading horology specialists across the globe
Timepiece
Sourcing
Sourcing
Through our preferred partner network, we connect our members with leading independent consultants in the horology world. Our hand-picked advisors provide a holistic approach for timepiece transactions, from tailor-made searches to auction representation, completion and delivery services.
Private
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Collections
Our vetted partner specialists offer impartial advice on maintaining and enhancing the value of your timepieces, as well as, using the latest technology to track and manage your private collection across the globe.
Finance &
Insurance
Insurance
With access to leading financial institutions and boutique brokers, our discering members can benefit from bespoke finance and insurance products, tailor-made for high-value timepiece collections.
