TAG Heuer


Watches | TAG Heuer, Manufacturer, Swiss Heritage

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland.

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

Overview
Name
Name
TAG Heuer
Collection
Collection
Horology
Class
Class
Watchmaker
Heritage
Heritage
Swiss
Established
Established
1860
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