TAG Heuer
Watches | TAG Heuer, Manufacturer, Swiss Heritage
Watches | TAG Heuer, Manufacturer, Swiss Heritage

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland.

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

NameTAG Heuer
CategoryHorology
ClassWatchmaker
Heritage Swiss
PresenceWorldwide
Established1860
Share with friends
Instagram

luxury watch horology brands directory
Our Offering
Our lifestyle team is on hand to fulfill all of your horology needs across the globe
luxury fine art brands directory
Watch
Acquisition
On-market and off-market, we connect private horology buyers, sellers and suppliers with utmost privacy and confidence. You can benefit from our holistic approach with regards to fine timepieces transactions, from tailor-made searches to client representations and completion services.
luxury watch horology brands directory
Private
Collections
We offer impartial advice on maintaining and enhancing the value of your timepieces, as well as, using the latest technological tools to secure and manage your private collection across the globe.
luxury watch horology brands directory
Finance &
Insurance
We work alongside leading financial institutions and private specialists to provide robust finance and insurance products, tailor-made for high-value timepiece collections.