Chopard is a Swiss watchmaker founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, originally known for making ladies' watches and pocket watches. Chopard began to market his watches throughout Europe and became supplier to Tsar Nicholas II of Russia.
In 1963, Chopard was sold to Karl Scheufele, a watchmaker from Pforzheim, Germany. The Scheufele family have owned the company up to the present day.
The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel that manufactures watch movements.