Alidad is an award winning interior designer, world renowned for his opulent yet supremely comfortable interiors. Alidad decided to establish his eponymous studio whilst working at Sotheby’s where he was the youngest departmental director for Islamic works of art and textiles.
Alidad’s design style is inspired by an idyllic childhood spent in the ancient, rich and mysterious land of Persia. His deep appreciation for history means that he can completely immerse himself in any true design aesthetic from Baroque to Neo-Classicism, Chinoiserie to Art-Deco.
He has been widely acclaimed for creating rooms which are extraordinarily richly textured and eclectically furnished. The colours of which evoke the faded beauty of 17th and 18th century textiles and interiors. His inimitable eye allows him to create rooms from scratch which look as though they have come together over decades.
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