Ice Academy
Luxury Experiences | Jaguar Land Rover’s Adventure Travel Ice Academy, Motor Adventure

Far away on the edge of the Arctic Circle lies the ultimate adventure for those who seek holidays with a white-knuckle twist. Jaguar Land Rover’s Adventure Travel Ice Academy in Sweden is the perfect cold climate training ground for thrill-seeking driving enthusiasts. Drivers will get behind the wheel of some of the world’s most high-performing vehicles such as the Jaguar F-Type and the Range Rover Sport –power drifting across the frozen lake at breathtaking speed under the dancing lights of the Aurora Borealis. After a thrilling day pushing their skills to the extreme – guests adjourn to the magical Hotel Silverhatten to enjoy delicious beverages and spa treatments in luxurious surroundings.

Extraordinary journeys reimagined
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Our Offering
Our concierge team is on hand to provide hand-picked recommendations based on your personal preferences and lifestyle needs
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Lifestyle
Management
We provide highly bespoke private lifestyle management and corporate concierge services to a discerning clientele. With a 365/24/7 global coverage, we take much more than a proactive approach in fulfilling the stringent demands and expectations of our members.
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City
Guides
Avoid the guesswork and allow us to recommend the most desirable venues for all your lifestyle needs, no matter where you are in the world. From the quirkiest restaurants to the finest nightlife venues and luxurious accommodation, we meticulously take care of all of your lifestyle aspirations.
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Bespoke
Experiences
Through our preferred travel network, we orchestrate bespoke and luxurious wellness experiences in the four corners of the world. From rejuvenating luxury spa retreats to exhilarating and thrilling adventures, our team curates unique experiences to meet and exceed the demands of the well-versed traveler.