Ice Academy


Luxury Experiences | Jaguar Land Rover’s Adventure Travel Ice Academy, Motor Adventure

Far away on the edge of the Arctic Circle lies the ultimate adventure for those who seek holidays with a white-knuckle twist. Jaguar Land Rover’s Adventure Travel Ice Academy in Sweden is the perfect cold climate training ground for thrill-seeking driving enthusiasts. Drivers will get behind the wheel of some of the world’s most high-performing vehicles such as the Jaguar F-Type and the Range Rover Sport –power drifting across the frozen lake at breathtaking speed under the dancing lights of the Aurora Borealis. After a thrilling day pushing their skills to the extreme – guests adjourn to the magical Hotel Silverhatten to enjoy delicious beverages and spa treatments in luxurious surroundings.

Extraordinary journeys reimagined
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Our Offering
Our concierge team is on hand to provide hand-picked recommendations for your personal taste and preferences
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Lifestyle
Management
We provide highly bespoke private lifestyle management and corporate concierge services to a discerning clientele. With a 365/24/7 global coverage, we take much more than a proactive approach in fulfilling the stringent demands and expectations of our members.
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City
Guides
By working together with the finest local guides we uncover hidden gems for your enjoyment no matter where you happen to be in the world. From the quirkiest dining hotspots to the most exclusive nightlife venues, we meticulously curate a luxurious lifestyle personalised to your exact needs.
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Bespoke
Experiences
Our lifestyle team and international travel specialists orchestrate one of a kind, personalised and sustainable experiences. From rejuvenating spa retreats to exhilarating adventures, our team curates once in a lifetime experiences to meet and exceed the demands of the well-versed traveler.