Cindy established her eponymous brand Cindy Chao The Art Jewel by opening its first showroom in 2004, motivated by a desire to break boundaries and redefine high jewellery. She believes that every piece of fine jewellery should be a miniature work of art. As a creator she is dedicated to using the classic 18th century artisan technique of crafting designs in wax (cire perdu) before completing these intricate sculptures with precious metal and gemstones.
Her jewellery highlights prestigious auctions and has been exhibited at Beijing Today Art Museum, Tokyo Mori Art Museum and Masterpiece London. Cindy Chao is one of the first contemporary jewellery artists to receive the honour of having one of her creations, an iconic butterfly, inducted into the Smithsonian National Museum of Natural History.
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