77 Diamonds is Europe's largest online diamond jeweller, with a workshop and appointment only showroom in the heart of Mayfair. Additional showrooms are located in Manchester, Frankfurt and Berlin. From its beginnings as an online retailer to an established international brand, the 77 Diamonds story is inspired by its passion for providing fine jewellery and impeccable customer care.

Crafting made-to-order and bespoke jewels of the finest quality, the brand's online platform allows for greater affordability and immense choice. Serving clients including captains of industry and stars spanning the worlds of sport and entertainment, 77 Diamonds has been regularly honoured with industry awards for design, digital innovation and customer service.