After many years working with some of the world greatest watchmakers in 2009 Ludovic Ballouard became independent to develop his own horological creations. His innovative "Upside Down" heralds a completely new way to indicate the time by simply - "simply" visually not technically - rotating individual hour numbers on cue.
Usually when the term "revolutionary" is used to describe a watch it is anything but; however, in reference to Ludovic Ballouard's Upside Down timepiece, "revolutionary" is an understatement. With Ludovic Ballouard’s unique and high quality timepieces, he deeply questions our relationship with time, whilst never forgetting to add a touch of humor.
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