William Goldberg

William Goldberg was born on Tiffany Street in the Bronx. Some might see that as coincidence, but perhaps it was truly an omen of his remarkable career and extraordinary love affair with diamonds.

With uncanny ability and unerring instinct, William Goldberg went on to create a business that brings joy into the lives of people every day. Today, the Goldberg name is synonymous with exquisite diamond jewelry. Six words have become the cornerstone of his legendary reputation: The Magic is in the Make. For him the cut, or “make,” was the most important characteristic of a stone. It became his passion and his philosophy.

William Goldberg believed in bringing out the maximum beauty in a diamond, even if it meant cutting it without concern for carat weight. He knew that the “make” of a diamond is what reveals its inherent beauty. It is what determines each diamond’s unique magic. It is the legacy of a true visionary.