For more than a century, cultured pearls have been the epitome of elegance and refined taste. When they are of the highest quality, quality without compromise, their natural luminosity is incomparable. Since the 50's, the House of Assael has been the premiere purveyor of cultured pearls, luxury pearl jewelry and responsibly sourced coral.
Few people in the fine jewelry industry have left such a meaningful legacy as the brand's founder and “Pearl King”, Salvador Assael. He spent his life traveling the globe, procuring and crafting the most magnificent pearls in the world, those of impeccable quality, highest luster and unwavering consistency.
Salvador’s life story reads like an adventure novel, complete with swashbuckling treasure-hunting, pioneering entrepreneurialism, occasional bursts of luck, incredible business savvy, and the fortitude to overcome any challenge that life threw his way. His wit, fervor, courage and insistence on excellence galvanized the industry and have made the House of Assael synonymous with magnificence.
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