The history of the house of Schiaparelli begins in 1927 with Elsa Schiaparelli creating the first hand-knit pullover with a trompe-l’œil motif that is an instant success.

Elsa Schiaparelli along with Coco Chanel, her greatest rival, is regarded as one of the most prominent figures in fashion between the two World Wars. Schiaparelli's designs were heavily influenced by Surrealists like her collaborators Salvador Dalí and Jean Cocteau.

Her clients included the heiress Daisy Fellowes and actress Mae West. Schiaparelli did not adapt to the changes in fashion following World War II and her couture house closed in 1954. In 2007, an Italian business man Diego Della Valle acquired the brand, but it wasn't until Marco Zanini was appointed in September 2013 that details of the brand's revival became public.

To this day the brand carries on, building on the vivid legacy left by Elsa Schiaparelli herself.