Prada is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada.
Through all its achievements and innovative and pioneering into the fashion world, the label has still managed to stay all in the family.
Succeeding Mario Prada, his granddaughter, Miuccia Prada lives on the legacy and a Prada piece can never be mistaken for any other. Just likes its name, it is timeless.
Prada's intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation.
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