Goyard

Maison Goyard, or simply Goyard, is a French trunk and leather goods maker established in 1792 as Masion Martin in Paris; the company also operated as Maison Morel, before becoming Maison Goyard in 1853. The brand is known for a certain amount of secrecy surrounding its products; little is known of the origins of the iconic interlocking Chevron pattern, seen on many Goyard bags.

Thanks to its creativity and know-how, Goyard was granted the privilege of being the official purveyor to kings and presidents, as is evident on a Goyard letterhead dated 24th June 1891 featuring the coats of arms of the British Royal Family, the Russian Imperial family, and the Great Seal of the United States of America.

Goyard's monograms are hand-painted onto the Goyardine canvas and can be customized with a variety of different colours. The revival of customized leather goods, whether they are adorned with initials, stripes or coats of arms, proved Goyard's answer to the logo craze.