Aganovich is a Paris-based fashion label which has become a creative standout since its conception in 2005. Originally founded by Nana Aganovich and Ahlaiya Yung, - under the name “Aganovich and Yung” - 2006 saw the ex design partners part ways with Nana subsequently joining forces with now business partner Brooke Taylor to continue on as “Aganovich”.
The couple’s distinct backgrounds produced a love of sartorial narrative, of the belief that life is improved through scenarios. It was for this reason they chose the city of Paris to grow their business and cultivate their demanding aesthetic, a city with a rich history of philosophical rebellion, couture pilgrimage and literary exile.
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