Since the first Jaguar car was produced in 1935, Jaguar has pushed the boundaries of what is possible, inspired by their founder, Sir William Lyons.
He insisted that every car the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that Jaguar still lives by.
The Jaguar DNA is instantly recognisable across their range – there is an unmistakable purity of line that runs through all of the models. Agile and powerful; sleek and seductive; confident and instinctive: all these qualities are reflected in Jaguar's cars.
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